Digitalisasi PT Pos dalam Meningkatkan Kepuasan Pelanggan PT Pos Indonesia

نویسندگان

چکیده

This study aims to determine the impact of service digitization reform on customer satisfaction in PT Pos Indonesiaa Bandung City Office. will affect activities as a whole because technological developments are inevitable. Digital operations satisfaction, with such digitalization, customers can feel satisfied and vice versa. The number respondents this was 100 using random sampling method. uses quantitative method data collection methods Likert scale questionnaire that tests independent variables dependent variable simple linear regression analysis measure measurement accuracy validity reliability tests. processing results showed digitalization "good" category. has good makes satisfied. research be developed by studying other issues related reforms carried out Indonesia so it becomes new strength for Indonesia.

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ژورنال

عنوان ژورنال: Ekonomis

سال: 2023

ISSN: ['2597-8829']

DOI: https://doi.org/10.33087/ekonomis.v7i1.1072